LG 55" Self-lit Oled TVWith the power of SELF LIT Pixels, the LG OLED TV is unique thanks to its self lit technology. Over 100 million self lit sub pixels* come together to deliver the next level of TV. Enjoy the deepest blacks, richest colours, and most realistic picture quality. Enjoy an evolutionary TV experience with deep learning algorithms, the a9 Gen3 AI Processor analyses the on screen content to deliver content as its most immersive. All adjustments are automatic,