The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, 1 standard vape pod does not directly equal 20 packs of cigarettes in terms of nicotine content, but it can contain nicotine equivalent to a pack of cigarettes. A JUUL pod, for Exploring JUUL Pods: Everything You Need to Know How Many Cigarettes Are In A Vape (Equivalence & Health Impact)